Mindfulness is at the core of our believes as a fair fashion brand. We create a capsule wardrobe - less pieces, more variety. Made to be mixed and matched. Our collection is made to transcend seasons and trends. We make dressing effortlessly for you. For every occasion, business or private - matching your moment. We love what we do, and we want you to do what you love, while enjoying an outfit that makes you happy. A contemporary way of living in ease and confidence.

We only use vegan materials for our collections. There is too much harm for animals in the fashion industry already. We are striving to source innovative and eco-friendly materials. No plastic, no chemicals and no ‘pain’. Natural fibres are our friends: long lasting, plant-based and recyclable. For our first collection we use organic cotton in various structures and lyocell as a lovely alternative to silk. We choose our partners and suppliers according to the highest social and ecological standards and requirements. Good to know: Some pieces of our collection are ‘raw’ and completely natural – no dyes used.

Going local: We are proud to call a family-owned manufacturer in Bavaria our partner. We are involved in the whole production process, so we can decide everything as a team. Thoughtful and without any rush. Our manufacturer ships our products directly to you. No extra transport, straight to its new home: Your home.