Cruelty free Fashion: Our Materials - ecological, fair & vegan

Our transparency promise: 100% vegan, sustainably produced fabrics and materials.

The foundation of a sustainable fashion line? Sustainable fabrics, of course. But what is sustainable and not just "greenwashing"? How do we manage to be absolutely transparent throughout our entire supply and production chain? These questions are essential for Setery. Here are the answers we have found for ourselves - and for you:

Which materials does Setery use?

We have chosen to use only vegan materials for the production of our collections - from the fabric to the buttons. Currently, we use the following fabrics for our sustainable luxury fashion:

Organic cotton & Lyocell / Tencel

Sustainabel fashion outfit, lyocell midi skirt, boat neck shirt and vegan scarf

Why did you choose exactly these fabrics?

Because we want to be one hundred percent sure that no animal must suffer due to the production of our products. We also want to exclude possible side effects on humans and nature. Where they are unavoidable side effects, for example through water consumption, we want to reduce them to an absolute minimum. 

Organic cotton - a versatile product from nature

The organic cotton we use is grown without the use of pesticides and the seeds have not been genetically modified. And yes, there is no denying that cotton is "thirsty". But: organic cotton cultivation requires significantly less "blue water" than huge conventional cotton farms.

Further strengthening our decision for organic cotton: From our point of view, the material offers an incredible number of positive features. As a natural product, cotton is compostable, feels good on the skin and is breathable. In addition, it is highly versatile and can take on a wide variety of fabric qualities - from fine satin and jersey fabrics to velvet and corduroy fabrics.

Lyocell – an ecologically sustainable fibre from Austria

Lyocell, or Tencel, is an innovative cellulose fibre made from wood. The basis of the Lyocell textiles used at Setery are produced in Austria. They are the result of a closed production cycle in which the same water is used over and over again. The solvent required for production is also reduced to the smallest amount necessary, by the manufacturer we have carefully selected. It is part of the closed-loop system and is recycled several times during production. The processed wood fibres come from regional and sustainable forestry.

Old Tree with moss

In addition to its eco-balance, Lyocell also impresses with its wearing comfort: the material feels pleasantly smooth on the skin, is highly breathable and even thermoregulating. This means it warms when it is cold and cools when it is warm.

Isn't organic cotton already the standard (almost) everywhere anyway? What does Setery do differently?

It's true that cotton - often also called "organic cotton" - is finding its way into more and more products. And that is a good thing! However, it is still a long way from becoming the standard. Moreover, it is often difficult for consumers to trace where it comes from and under which conditions it was produced.

I made your clothes. Fashion made in Germany

Setery's approach is to keep all steps as transparent as possible. Transparency means trustworthy and honest partnerships. Our goal is to get to know our partners and their processes better and better and to be as transparent about it as possible. We have already found such a partner in the traditional German company Cotonea; we source a large part of our organic cotton directly from them. The fact that the entire production and supply chain is still in one hand at Cotonea is extraordinary. From the organic cotton fields and their own fair trade cultivation projects in Uganda to the finished fabric, this partnership allows us to provide our customers with pure and sustainable fabrics as well as a good feeling.

Wool, silk and viscose are also natural materials. Why are they not used for Setery’s collection?

For us it was very obvious from the beginning on that we wanted our products to stand for transparency and fairness. That is why we have taken great care in investigating various materials and their manufacturing processes. In doing so, we found that with materials such as wool or silk it is almost impossible to guarantee a seamlessly transparent production chain that is fair to both humans and animals.

Delicate Lyocell mock neck

For example, "mulesing", a torturous procedure that is especially common in merino wool production, is unfortunately still very widespread. 

Therefore, the following question quickly came to our minds: Do we really need materials made from animals? We think: No. That is why we have made it our business to find innovative alternatives that are high-quality, noble and timeless.

And viscose? Its characteristics are comparable to those of lyocell. But its production requires significantly more water and chemicals.

Most of the production is located in India and China – often under non-transparent social and ecological conditions. That is why we chose lyocell.

Our conclusion: Fair and vegan feels extremely good!

We are proud to have found not only delicate fabrics for our production, but also absolutely reliable partners. Together with them, we are realizing our vision of a sustainable and at the same time noble and innovative fashion.

Laughing Dr. Sonja Lechner in SETERY

And we are convinced: sustainable and natural materials not only feel good, they look great as well. A good example are our signature pieces, the top Pania and the matching trousers Kiri, which are made from a completely natural cotton fabric. Unbleached and undyed - naturally beautiful.

View "Pania" in the Capsule collection >>

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